The Development Society of Santa Cruz de Tenerife is the municipal agency responsible for promoting the city’s economic, tourism and social development. Its work focuses on strengthening the destination’s competitiveness, supporting local businesses, fostering innovation and enhancing employability, in close collaboration with both the public and private sectors.
In the field of tourism, the Development Society leads strategic planning initiatives, promotes the destination and coordinates projects that reinforce Santa Cruz’s identity as a sustainable Atlantic city open to the sea. As a driver of local progress, it contributes to the city’s tourism, economic and cultural development by creating opportunities for growth, employment and continuous improvement for residents, businesses and visitors alike.
This project froms part of the Tourism Sustainability Plan for Destinations (PSTD) of Santa Cruz de Tenerife, financed through the Recovery, Transformation and Resilience Plan (PRTR-NextGenerationEU). It provides a strategic opportunity to reinforce the city’s tourism positioning and advance the modernisation and competitiveness of the tourism sector.
Under the initiative "Competitive improvement and tourist reconversion of the coastline of Santa Cruz de Tenerife", the project supports a transition towards an urban model that is open to the sea, sustainable, digital and focused on authentic experiences.
The Nautical and Active Coastal Tourism Product Club brings together professionals from the tourism and nautical sectors of Santa Cruz de Tenerife with the aim of jointly promoting a unified portfolio of experiences under a shared brand. These experiences are connected to the sea, water sports and coastal life, and are developed in accordance with principles of sustainability, inclusion, environmental responsibility and quality, fully aligned with the destination’s tourism strategy.
The Club serves as a platform for sustainable, experience-based tourism that strengthens the connection between the city and the sea. It is designed for visitors seeking accessible, safe and low-impact activities linked to active leisure, coastal culture and environmental awareness. By structuring and promoting this specialized offer, the Club contributes to the diversification of the municipality’s tourism products and helps extend activity throughout the year.
The Nature and Living Culture Tourism Product Club brings together professionals from the tourism and cultural sectors of Santa Cruz de Tenerife with the aim of jointly promoting a curated portfolio of experiences under a shared brand. These experiences connect the city with the natural and cultural landscapes of the Anaga Massif and its rural communities, and are developed in line with principles of sustainability, quality and a strong shared local identity.
The close relationship between the city and the Anaga Biosphere Reserve offers a unique combination of landscape, heritage and everyday rural life in neighborhoods with a distinct character. This connection provides a solid foundation for a product club focused on experiences that integrate nature, culture and local creativity, while generating long-term positive social impact for the territory.in the long term.
A Tourism Product Club is a collaborative management framework that connects the public and private sectors with visitors, fostering a structured tourism ecosystem within a destination. It brings together public authorities, organisations and tourism-related businesses within the same territory to jointly design, structure, promote and market specialised, high-quality tourism experiences.
As a public-private network, all members share common principles, quality standards and commitments aimed at ensuring continuous improvement, competitiveness and the long-term sustainability of the destination — in this case, Santa Cruz de Tenerife.
The Tourism Product Clubs of Santa Cruz de Tenerife are conceived as platforms for innovation and cooperation among local stakeholders. Their purpose is to diversify the tourism offer, strengthen the municipality’s identity and promote a more sustainable, balanced and competitive tourism model.
Strengthening Santa Cruz’s maritime identity and reinforcing the destination’s positioning through the promotion of its coastline and maritime culture, as well as its cultural and natural landscape.
Structuring and professionalising tourism activities, while supporting local entrepreneurship within the sector.
Establishing a shared framework for quality standards and cooperation among companies, sports clubs, marinas, sailing schools, diving centres, cultural centers, naturales resources, local entrepreneurs and other sector stakeholders.
Enhancing visibility and enabling joint marketing and promotional initiatives.
Access to specialised training aimed at improving the design, promotion and commercialisation of specialized tourism experiences.
Building collaborative networks between public authorities, sports organisations, tourism businesses, associations and the local community.
Integration with other Tourism Product Clubs within the municipality, fostering cross-sector collaboration.
Increased exposure through targeted communication channels aimed at niche market segments.
Inclusion in supplier listings and promotional materials shared with national and international travel agencies and tour operators.
Ongoing and direct communication with the Development Society and fellow members of the Product Club.
No, the membership is completely free of charge
In this section, you will find all the documentation related to the Tourism Product Clubs, including brand guidelines, quality standards, promotional materials and technical resources. Access the available files to learn more about the membership process and the benefits of joining the Club.
