The Club de Producto de Turismo de Naturaleza y Cultura Viva, is a product club formed by professionals from the tourism and cultural sector of the municipality, which aims to offer and promote together and under a single brand, a range of tourist experiences that link the city with the natural and cultural environment of the Anaga Massif, and the rural areas that inhabit it, under criteria of sustainability and quality.
The connection between the city and the Biosphere Reserve of the Anaga Massif is positioned as a combination of landscape, heritage and daily life in rural areas and neighborhoods with their own identity, and offers a very solid basis for the creation of a club focused on experiences that link nature, culture and local creativity.